By Converting Indifferent Customers into Loyal Ones Through Relationship Marketing

question 142

Multiple Choice

By converting indifferent customers into loyal ones through relationship marketing, companies can:

• A) increase the cost of maintaining existing customers.
• B) start a process by which customers become bound contractually to the business.
• C) avoid the necessity of improving customer service in the long run.
• D) generate repeat sales.

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Definitions:

Behavioural Approach

A management perspective focusing on the actions and behaviors of individuals in organizations, aiming to improve productivity and satisfaction.

Human Resource Approach

A management strategy focusing on the development, well-being, and optimization of an organization's workforce.

Satisfying Social Relationships

Interactions and connections with others that fulfill emotional, psychological, and social needs, leading to a sense of contentment and well-being.

Management Science

Uses mathematical techniques to analyse and solve management problems.