Indigo Ltd

question 145

Multiple Choice

Indigo Ltd. wanted to increase its customers by applying the marketing concept. Which of the following would be an appropriate way to apply this approach?

• A) Maximize production of goods
• B) Focus on meeting the needs of the consumers
• C) Offer more product variety than competitors
• D) Produce high-quality goods

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Definitions:

Operant Stimulus

A stimulus that follows a behavior and increases or decreases the likelihood of that behavior occurring again; used in operant conditioning.

CS

Conditioning Stimulus; in conditioning, it's the stimulus that, when paired with an unconditioned stimulus, can elicit a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally triggers a reflexive or unlearned response.

Salivation

The secretion of saliva, often in response to the sight, smell, or taste of food, which is part of the digestive process.