By Converting Indifferent Customers into Loyal Ones Through Relationship Marketing

question 142

Multiple Choice

By converting indifferent customers into loyal ones through relationship marketing, companies can:

• A) increase the cost of maintaining existing customers.
• B) start a process by which customers become bound contractually to the business.
• C) avoid the necessity of improving customer service in the long run.
• D) generate repeat sales.

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Definitions:

MRI Scans

A medical imaging technique that uses powerful magnets and radio waves to create detailed images of the organs and tissues within the body.

Brain Anatomy

The study of the structure and organization of the brain, including its various areas, functions, and connections between them.

Peripheral Nervous System

The part of the nervous system that lies outside the central nervous system, consisting of nerves and ganglia that connect the brain and spinal cord to the limbs and organs.

Autonomic Nervous System

is a control system that operates unconsciously and regulates bodily functions such as the heart rate, digestion, respiratory rate, pupillary response, urination, and sexual arousal.