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Differentiate between transaction-based marketing and relationship marketing.
Investment Revenue
Income generated from investing capital, such as dividends, interest, or profits from asset sales.
Intangible Investments
Investments made in non-physical assets, such as patents, trademarks, and copyrights, that a company might make to boost its value or productivity.
Held-to-Maturity Debt Securities
Debt instruments that a company intends and is able to hold until they mature, recorded at amortized cost in the company's financial statements.
Trading Debt Securities
The buying and selling of debt investments like bonds, often for speculation or income generation.
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