Which One of the Following Statements About Marketing Is False

question 147

Multiple Choice

Which one of the following statements about marketing is false?

• A) Mobile marketing refers to marketing messages transmitted via wireless technology.
• B) ​Effective relationship marketing relies heavily on data and computer databases.
• C) ​The lifetime value of a customer consists of the revenues and intangible benefits derived from the firm's relationship with the customer.
• D) ​Buzz marketing involves using airplanes to "buzz" outdoor events with flying banners.
• E) ​Interactive marketing gives more control to the customer.

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Definitions:

Conflict

An active disagreement or struggle between individuals or groups, which can occur at interpersonal, communal, or international levels, often driven by differing interests or beliefs.

Lying

Lying is the act of deliberately making a false statement with the intention of deceiving others.

Ten-Year-Old

A child who is ten years of age, in a developmental stage that involves complex cognitive, emotional, and physical changes.

Best Friend

A person's closest and most intimate companion, with whom one shares a bond of mutual affection exceeding that of ordinary friendships.