As the Marketing Director for Kia Motors, You've Been Tasked

question 16

Multiple Choice

As the marketing director for Kia Motors, you've been tasked with marketing a new, moderately priced vehicle that runs on gas or electric and meets high safety standards. It seats up to five, holds a lot of cargo, and features an onboard vacuum cleaner. Which of the following market segments will you focus on primarily?

• A) Wealthy consumers with $250,000+ annual incomes
• B) Young, primarily single men
• C) Environmentally conscious consumers
• D) Budget-minded families with growing children

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Definitions:

Bearer

An individual in possession of an instrument, such as a check or bond, that is payable to whoever holds it.

Negotiable Instrument

A paper that assures the payout of a certain sum of money, either when requested or at a predetermined time, with the document specifying the person responsible for payment.

Holder In Due Course

A legal term for a person who has obtained a negotiable instrument in a valid manner and has certain protections against defenses and claims that could be asserted against the original party.

Certainty Of Payment

The assurance or guarantee that payment will be made, often a crucial consideration in financial transactions and agreements.