As the Marketing Manager of a Small Community Theater Called

question 15

Multiple Choice

As the marketing manager of a small community theater called the Bayside Playhouse, you meet with the other board members once a month. You all recognize that the playhouse is attracting mostly seniors and that you need to appeal to a younger crowd to keep your playhouse alive. The other board members approve your proposal to offer discounts to teens and college students because they agree it's an excellent:

• A) pricing strategy.
• B) product strategy.
• C) promotions strategy.
• D) distribution strategy.

---

Definitions:

Easement

A legal right to use another's land for a specific limited purpose.

Adverse Possession

A legal principle allowing a person to claim ownership of land or property owned by another if they openly occupy and use it for a certain period.

Profit

The financial gain obtained when the amount earned from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.

Consideration

An item of worth provided by each party involved in a contract, motivating them to agree to swap obligations reciprocally.