The Osgood and Schramm Conception of the Mass Communication Process

question 66

Multiple Choice

The Osgood and Schramm conception of the mass communication process replaces source and receiver with

• A) initiator and destination.
• B) interpreters.
• C) decoders.
• D) Participant A and Participant B.

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Definitions:

A-B-C Model

A framework in psychology that describes the relationships between an Antecedent (A), Behavior (B), and Consequence (C).

Behavior Modification

The use of empirically demonstrated techniques to improve behavior, often by changing the environmental cues and consequences associated with the behavior.

Contingency of Reinforcement

A concept in behavior analysis that describes how the timing and frequency of reinforcement strategies can influence behavior.

Johari Window

A model used to understand self-awareness, interpersonal relationships, and communication involving known and unknown aspects of oneself to both self and others.