The Owndership of 90% of the Media in the U

question 30

Multiple Choice

The owndership of 90% of the media in the U.S.by only six companies is known as

• A) concentration of media ownership.
• B) globalization of media.
• C) audience fragmentation.
• D) erosion of distinctions among media.

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Definitions:

Product Integration

A marketing strategy where products are placed into non-advertising content, such as TV shows or movies, in a way that promotes the product naturally within the storyline.

Product Adaptation

The process of modifying an existing product to better suit the needs or preferences of a specific market or set of consumers.

Coleslaw

A salad made primarily of finely sliced cabbage and dressed most commonly with mayonnaise or a vinaigrette.

Japanese Tastes

Preferences or aesthetic sensibilities typical of Japanese culture or consumers.