Audiences for Specific Media Content Becoming Smaller and More Defined

question 28

Multiple Choice

Audiences for specific media content becoming smaller and more defined is known as

• A) concentration of media ownership.
• B) globalization of media.
• C) audience fragmentation.
• D) erosion of distinctions among media.

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Definitions:

Units Sold

The total quantity of items sold within a specific period.

Marketing Channel

A pathway through which products and services flow from producers to consumers, involving various intermediaries like wholesalers, distributors, and retailers.

Marketing Executives

Professionals responsible for developing and overseeing marketing strategies to increase brand awareness and market share.

Marketing Channel

The path or route that products and services take from the producer to the end consumer, including all the intermediaries involved.