The Explanation of How Individuals Make Media and Content Choices

question 11

Multiple Choice

The explanation of how individuals make media and content choices based on expectation of reward and effort required is the

• A) fraction of selection.
• B) media-use model.
• C) synergy-to-effort equation.
• D) cost-benefit ratio.

---

Definitions:

Particle

A small localized object which can be ascribed several physical properties such as volume or mass.

Iris

The iris is the colored part of the eye that controls the diameter and size of the pupil, thus regulating the amount of light that enters the eye.

Top-down Processing

A cognitive process that uses higher-level knowledge and expectations to understand and interpret sensory information.

Bottom-up Processing

A sensory processing approach that begins with input from the physical environment, with perception starting at the sensory level and moving up to higher levels of processing.