Where NBC Executive Bob Wright Warns,"You Can't Fight Technology," Advertising

question 21

Essay

Where NBC executive Bob Wright warns,"You can't fight technology," Advertising Age's Scott Donaton cautions,"A cell phone isn't a TV." What is the concern behind each comment? Is one more correct than the other? With whom would you side in a debate,and why?

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Definitions:

Antecedent Conditions

Factors or circumstances existing before a particular event or decision that influence its outcome.

Substantive

Of considerable importance or worth, having substance and not merely theoretical or formal.

Emotional Differences

Variations in how individuals perceive, express, understand, and manage emotions.

Conflict Antecedents

Factors or conditions that precede and potentially cause conflict within or between groups.