The Strategy of Tailoring Media Content to Specific Audiences Possessing

question 8

Multiple Choice

The strategy of tailoring media content to specific audiences possessing characteristics of interest to specific advertisers is

• A) narrowcasting or niche marketing.
• B) subgroup marketing.
• C) synergy.
• D) message concentration.

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Definitions:

Basis of Sales

The underlying foundation or principle for recognizing revenue from sales transactions in accounting records.

Departmental Accounting System

This system allows for accounting and financial reporting to be done separately by departments within an organization, facilitating more specific financial oversight.

Cost Center

A department or function within an organization where its costs are accumulated, but it does not directly generate revenue.

Profit Center

A business unit or department within an organization that is treated as a separate entity for the purpose of calculating its profitability.