The Explanation of How Individuals Make Media and Content Choices

question 11

Multiple Choice

The explanation of how individuals make media and content choices based on expectation of reward and effort required is the

• A) fraction of selection.
• B) media-use model.
• C) synergy-to-effort equation.
• D) cost-benefit ratio.

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Definitions:

Secondary Learning

The process of acquiring knowledge or skills that builds upon or expands from primary learning experiences.

Shaping

A method of positive reinforcement in operant conditioning that rewards closer and closer approximations of the desired behavior.

Successive Approximations

A behavioral training process that breaks down a desired behavior into smaller steps, rewarding closer and closer approximations to the desired behavior.

Discrimination Training

A process in behavioral psychology where an individual learns to respond differently to various stimuli based on their differences.