Many Industry Insiders Attribute the Recent Fall-Off in Audiences for Movies,recorded

question 6

Essay

Many industry insiders attribute the recent fall-off in audiences for movies,recorded music,network television,DVD,radio,newspapers,and videogames to changes in technology;people are finding new ways to access content.And while this is certainly true to a degree,others say that in this age of concentrated and hypercommercialized media,audiences are simply being turned off.Would you agree with the critics? Why? Can you give examples from your own media consumption?

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Definitions:

Stimulus Generalization

the tendency for the conditioned response to be elicited by stimuli that are similar but not identical to the conditioned stimulus.

Conditioned Inhibition

The permanent inhibition of a specific behavior as a result of the continued failure of that response to reduce the drive state; alternatively, a stimulus (CS2) may develop the ability to suppress the response to another stimulus (CS1) when the CS1 is paired with a UCS and the CS2 is presented without UCS.

Excitatory Strength

The level of potential or ability of a stimulus to produce a response or a desired behavioral effect.

Drive State

A psychological state that motivates an organism to satisfy a physiological need, such as hunger or thirst.