When an Advertiser Demands Advance Knowledge of Editorial Content in Order

question 55

Multiple Choice

When an advertiser demands advance knowledge of editorial content in order to assure itself that it is happy with the placement of its ads near that content,this is referred to as

• A) an ad-pull policy.
• B) pre-screening.
• C) breaking the firewall.
• D) magaloguing.

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Definitions:

Buying Behavior

The decision processes and acts of people involved in buying and using products.

Branded Clothes

Clothing items that are marked with the name, logo, or identity of a specific designer or manufacturer.

Primary Data

Marketing information that is observed, recorded, or collected directly from respondents.