Which One of the Following Is One of Theodore Levitt's

question 39

Multiple Choice

Which one of the following is one of Theodore Levitt's assumptions supporting a pure global strategy?

• A) Consumers are willing to pay more for specific product features.
• B) Customer needs and interests are becoming more dissimilar.
• C) If the world markets are treated as heterogeneous, substantial economies of scale are easily achieved.
• D) MNCs can compete with aggressive pricing on low cost products that meet the common needs of global consumers.

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Definitions:

Vision

The ability to see or plan the future with imagination or wisdom, often representing a long-term goal or direction.

"Performance with Purpose"

A business philosophy aimed at achieving financial success while also making a positive impact on society and the environment.

Indra Nooyi

A business executive known for her leadership as the former CEO of PepsiCo, recognized for her strategic initiatives and focus on growth and innovation.

PepsiCo

An American multinational food, snack, and beverage corporation, known for products like Pepsi, Lay's, and Gatorade.