When Dofasco Approached the Cultural Differences of Operating in Mexico

question 55

Multiple Choice

When Dofasco approached the cultural differences of operating in Mexico, Dofasco's motto "our strength is people" was a problem because

• A) it did not translate into Spanish.
• B) Latin American customers wanted a focus on the product.
• C) Mexican workers typically expect more hierarchical structures and want managers to supervise.
• D) Mexican workers like a "flat organization" with no supervision.

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Definitions:

Strategic Environment

The external and internal factors that influence an organization's strategy and strategic planning processes.

Organizational Culture

The collection of values, beliefs, behaviors, customs, and attitudes that characterizes an organization and guides its practices.

Derived Demand

The demand for a good or service that arises from the demand for another good or service, for example, the demand for steel being driven by the demand for automobiles.

Noncustomers

Individuals or entities that are currently not purchasing or using a company's products or services but could potentially be converted into customers.