A Multidomestic Strategy Is the Most Appropriate Strategy for International

question 48

True/False

A multidomestic strategy is the most appropriate strategy for international operations because it drives economies of scale as far as possible and provides a middle of the road product appealing to the largest number of consumers in every market.

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Definitions:

Crown Plaza Hotels

Crown Plaza Hotels is a global chain of full-service, upscale hotels catering to business travelers and the meetings and conventions market.

No Haggle

A pricing strategy where the seller sets a fixed price for a product or service, eliminating negotiation on the selling price.

Customer-Oriented

A business approach focusing on creating a positive experience for the customer by meeting and exceeding their needs and expectations.

Pricing Policy

A company's approach to setting the prices of its products or services, based on factors like costs, market demand, competitor pricing, and company objectives.