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What Is Real Options Analysis (ROA) and How Can It

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What is Real Options Analysis (ROA) and how can it be used by strategic decision makers?


Definitions:

Prefrontal Cortex

A region of the frontal lobe of the brain implicated in a variety of complex behaviors, including planning, decision making, and moderating social behaviour.

Alarm

Alarm is a sudden fear or distressing suspense caused by an awareness of danger; it is a signal or warning of a potential threat.

Brainstem

The part of the brain that connects the cerebrum with the spinal cord and controls vital functions such as breathing, heart rate, and blood pressure.

Breathing

The physiological process of inhaling oxygen and exhaling carbon dioxide, crucial for respiratory gas exchange.

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