A Firm Can Achieve Differentiation Through All of the Following

question 150

Multiple Choice

A firm can achieve differentiation through all of the following means except

• A)improving brand image.
• B)better customer service.
• C)offering lower prices to frequent customers.
• D)adding additional product features.

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Definitions:

Information Competency

The ability to find, evaluate, use, and communicate information in various formats effectively.

Intellectual Capital

The intangible value of a company's employee knowledge, business training, and any proprietary information that contributes to the company's competitive advantage.

Knowledge Management

The method of generating, distributing, utilizing, and controlling an organization's knowledge and information to improve its efficiency and competitive edge.

Data

Raw facts and observations.