Nielson Conducts Surveys of Viewing Patterns Four Times a Year

question 25

Multiple Choice

Nielson conducts surveys of viewing patterns four times a year during what are called

• A) quarterlies.
• B) pocketpieces.
• C) sweeps periods.
• D) ratings assessments.

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Definitions:

Kinesics

The study of how body movements and gestures serve as a form of non-verbal communication.

Written Communication

The process of conveying messages or information through written symbols, including letters, emails, and reports.

Communication Technologies

Refers to tools and platforms used for facilitating communication, including the internet, mobile devices, social media, and email.

Reflective Listening

A communication method in which the listener restates what has been said in order to confirm understanding of both the content and the feelings expressed.