Nielson Conducts Surveys of Viewing Patterns Four Times a Year

question 25

Multiple Choice

Nielson conducts surveys of viewing patterns four times a year during what are called

• A) quarterlies.
• B) pocketpieces.
• C) sweeps periods.
• D) ratings assessments.

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Definitions:

Aggregation

The process of combining multiple pieces of data or information to create a summary or composite view.

Safety Inventory

Additional stock kept beyond expected demand to protect against variability in market demand or supply chain disruptions.

Normally Distributed

Refers to a probability distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Standard Deviation

A statistical metric that quantifies the dispersion or spread of a dataset relative to its mean, indicating consistency or variability.