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Groups of Channels Made Available to Subscribers at Varying Prices

question 48

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Groups of channels made available to subscribers at varying prices are known in the cable business as


Definitions:

Diffusion

The process through which innovations, ideas, or practices are spread within a population or community over time.

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

Implementation

The process of putting a decision or plan into effect; executing or applying a method, technique, or policy.

Knowing-Doing Gap

The divergence between what individuals or organizations know they should do and what they actually do.

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