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Groups of channels made available to subscribers at varying prices are known in the cable business as
Diffusion
The process through which innovations, ideas, or practices are spread within a population or community over time.
Innovation
The process of translating an idea or invention into a good or service that creates value or for which customers will pay.
Implementation
The process of putting a decision or plan into effect; executing or applying a method, technique, or policy.
Knowing-Doing Gap
The divergence between what individuals or organizations know they should do and what they actually do.
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