The 'Two-Plus-Two-Plus-Two' Program Is Used by GlaxoSmithKline for

question 75

Multiple Choice

The 'two-plus-two-plus-two' program is used by GlaxoSmithKline for

• A) developing human capital.
• B) attracting intellectual capital.
• C) attracting and developing social capital.
• D) retaining production workers.

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Definitions:

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Perceptual Map

is a visual tool used in marketing to display the position of a brand or product in the minds of consumers relative to competitors.

Minds of Adults

The cognitive processes, understanding, and psychological aspects characteristic of adult individuals.

Market Segmentation

The process of dividing a broad consumer or business market into sub-groups of consumers or segments based on shared characteristics.