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Rivalry is most intense when there are high exit barriers and high industry growth.
Normative Statement
A type of statement that expresses a value judgment about what ought to be, based on personal beliefs rather than hard facts.
Normative Statement
A statement that expresses a value judgment or opinion about what ought to be, rather than what is empirically observable.
Normative Statement
A statement that expresses a value judgment about whether a situation is desirable or undesirable. It reflects opinions rather than facts.
Positive
Refers to factual statements or assertions that can be tested or verified.
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