Examlex
What are the differences between product and process innovation? What are the strategic implications of each approach to innovation?
Commercialization Stage
The phase in a product lifecycle where it is introduced to the market and made available to consumers.
New-product Development
The complete process of bringing a new product to market, encompassing conception, design, manufacturing, and marketing.
Consideration Stage
Part of the customer journey where potential buyers evaluate a product or service before making a purchase decision.
Consumer Adoption
The process by which customers accept and purchase new products or innovations.
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