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What Are the Differences Between Product and Process Innovation? What

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What are the differences between product and process innovation? What are the strategic implications of each approach to innovation?

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Definitions:

Commercialization Stage

The phase in a product lifecycle where it is introduced to the market and made available to consumers.

New-product Development

The complete process of bringing a new product to market, encompassing conception, design, manufacturing, and marketing.

Consideration Stage

Part of the customer journey where potential buyers evaluate a product or service before making a purchase decision.

Consumer Adoption

The process by which customers accept and purchase new products or innovations.

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