Some Public Relations Firms Bill Clients by Adding a Surcharge

question 15

Multiple Choice

Some public relations firms bill clients by adding a surcharge as high as 17.65% for such things as printing,research,and photographs,which are known as

• A) fixed fee arrangements.
• B) collateral materials.
• C) flat rate billing.
• D) retainer billing.

Understand the concept of economic infrastructure and its components.

Comprehend the impact of consumer ethnocentrism and cultural implications on international business.

Recognize the importance of language and translation in global marketing.

Identify the challenges of currency exchange rates and their effect on international trade.

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Definitions:

Price

The cost associated with purchasing a particular product or service.

Budget Constraint

The limitations on the consumption bundle that a consumer can afford given their income and the prices of goods and services.

Household's Income

The total annual income received by all members of a household, including wages, salaries, benefits, and other sources of income.

Homogeneous Products

Goods that are identical in quality and cannot be distinguished from one another by consumers.