When a PR Firm Actively Combines Public Relations,marketing,advertising,and Promotion into a More

question 29

Multiple Choice

When a PR firm actively combines public relations,marketing,advertising,and promotion into a more or less seamless communication campaign that is as at home on the Web as it is on the television screen and magazine page,it is engaging in

• A) full-service public relations.
• B) integrated marketing communications.
• C) PR convergence.
• D) greenwashing.

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Definitions:

Thoracic Cavity

The part of the body located between the neck and the abdomen, housing the heart and lungs within the rib cage.

Spiracle

An external respiratory opening found in some animals, including insects and some amphibians, used for breathing.

Partial Pressure

The pressure exerted by a single component of a mixture of gases, proportionate to its percentage in the mixture.

Pulmonary Capillaries

Tiny blood vessels in the lungs where gas exchange between the air and blood occurs.