Anticipating,analyzing,and Interpreting Public Opinion,attitudes and Issues That Might Impact,for Good

question 35

Multiple Choice

Anticipating,analyzing,and interpreting public opinion,attitudes and issues that might impact,for good or ill,the operations and plans of the organization are part of PR's ___________ function.

• A) lobbying
• B) management
• C) client-centered
• D) ethical

---

Definitions:

Patents

Legal protections granted to inventors, giving them exclusive rights to use, sell, and manufacture their invention for a certain period.

Equipment

Tangible assets used in the operations of a business, not intended for sale, such as machinery or office computers.

Controlling Interest

Ownership interest in a business entity through holding more than 50% of its voting shares, granting the ability to control decisions and policies.

Equity Method

Accounting for investments with significant influence, where the investment's carrying amount is adjusted for the investor's share of the investee's profits or losses.