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When PR professionals directly interact with elected officials or government regulators and agents,they are engaging in
Population Means
The average of a set of characteristics or measurements for an entire population.
Alternative Hypothesis
A hypothesis that is adopted when there is sufficient evidence to reject the null hypothesis, often denoted H1.
Population Proportion
The ratio or fraction of members in a population that have a particular characteristic, often denoted by P.
Sample Proportion
The fraction of the sample that displays a certain property or characteristic.
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