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VALS Is a Psychographic Segmentation Strategy That Classifies Consumers According

question 44

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VALS is a psychographic segmentation strategy that classifies consumers according to values and lifestyles.


Definitions:

Decision-making Process

The cognitive process resulting in the selection of a belief or a course of action among several possible alternatives.

Alternative Courses

Options or paths available for action or decision-making in various contexts, such as education, career, or planning strategies.

Recognize Problem

The process of identifying issues or challenges that need to be addressed.

Evaluate Alternatives

The process of assessing different options in decision-making to determine the best course of action based on criteria and objectives.

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