The Effectiveness of an Ad's Placement Is Often Judged by Its

question 20

Multiple Choice

The effectiveness of an ad's placement is often judged by its cost per thousand (CPM) ,or the cost of reaching 1,000 audience members.For example,an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of

• A) $2.00.
• B) $20.00.
• C) $200.00.
• D) $1,000.00.

---

Definitions:

Myelin Sheath

A protective layer of fatty substance that surrounds the axon of some neurons, enhancing the speed and efficiency of electrical signal transmission.

Dendrites

Branch-like extensions of neurons that receive signals from other nerve cells and are integral for brain communication.

Neurotransmitters

Chemical substances in the nervous system that transmit signals across a synapse from one neuron to another, influencing mental states and behavior.

Alleles

Variants of a gene that occur at the same place on a chromosome, contributing to the diversity of traits in a population.