Clients Are Increasingly Asking Advertisers for ___________,Agreements on Campaign-Specific Outcomes

question 55

Multiple Choice

Clients are increasingly asking advertisers for ___________,agreements on campaign-specific outcomes and consensus on how the effectiveness of a specific ad or campaign be judged.

• A) accountability metrics
• B) permission billing
• C) value compensation
• D) ruled placements

---

Definitions:

Neurotransmitter

Chemical substances released by neurons to transmit signals across a synapse to another neuron or to a muscle or gland cell.

Synapse

The junction between two neurons, facilitating the transmission of electrical or chemical signals.

Depolarizing

In biology, the reduction of the membrane potential difference in a cell, typically as part of the process of generating an action potential.

Blood-Brain Barrier

Specialized membranes that surround the blood vessels within the brain and filter harmful chemicals out of the brain’s blood supply.