Because Mass Communication Theories Are Created by People,and Are Therefore

question 13

Multiple Choice

Because mass communication theories are created by people,and are therefore influenced by human biases,the times in which we live,the position we occupy in the mass communication process,and a host of other factors,we can say that these theories are

• A) dynamic.
• B) unreliable.
• C) unscientific.
• D) human constructions.

---

Definitions:

Organizational Grapevines

Informal channels of communication within an organization, through which rumors and unofficial information are often spread.

Formal Communication

The structured flow of information through the officially recognized channels within an organization.

Grapevine Communication

Informal channels of communication within an organization, often based on rumors or gossip.

Active Listening

A communication technique that involves fully concentrating, understanding, responding, and remembering what is being said.