In Two-Step Flow Theory,the Power of Media to Change Attitudes

question 3

True/False

In two-step flow theory,the power of media to change attitudes and behaviors is thought to be enhanced through the intervention of opinion leaders.

Recognize the role of culture, norms, and values in defining what is considered deviant behavior.

Understand the concepts of higher-consensus and lower-consensus deviance.

Identify the impact of labeling on deviant behavior and social perception.

Discuss the importance of considering an individual's background and context in the analysis of deviant behavior.

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Definitions:

Reinforcement

In operant conditioning, any event that strengthens, or increases the frequency of, a desired behavior.

Strengthen Behaviour

The process of increasing the likelihood that a behavior will be repeated through reinforcement or reward.

Learning Theorists

Scholars and psychologists who study and develop theories about how people acquire knowledge, skills, attitudes, and behaviors.

Learning Process

The acquisition of knowledge or skills through study, experience, or teaching, which leads to a change in behavior or understanding.