Ideas That Explain or Predict Only Limited Aspects of the Mass

question 58

Multiple Choice

Ideas that explain or predict only limited aspects of the mass communication process are called

• A) assumptions.
• B) testable hypotheses.
• C) middle-range theories.
• D) quasi-sciences.

---

Definitions:

Replacement Cost

The current cost of replacing an asset with a similar new asset at prevailing market prices.

Cost Flow Method

An accounting technique used to value inventory by determining how costs move through different accounts.

Gross Profit Method

An inventory valuation method estimating the cost of goods sold and ending inventory based on gross margin percentages.

Gross Profit Ratio

A metric that shows the proportion of money left over from revenues after accounting for the cost of goods sold.