A Value Chain Is the Sequence of Business Processes in Which

question 38

Multiple Choice

A value chain is the sequence of business processes in which:

• A) Costs are determined with activity-based principles
• B) All non-value-added activities are eliminated
• C) Value is added to a product or service
• D) Managers determine prices

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Definitions:

AVE

Stands for Advertising Value Equivalency, a metric used in public relations to measure the benefit of media coverage by equating it to the cost of equivalent paid advertising space.

Manufacturing Defect

A flaw or imperfection in a product that deviates from its intended design, which can affect its functionality or safety.

PR Team

A group of professionals specializing in public relations within an organization, responsible for managing the public image and communications.

Framing

The process of constructing and presenting information or issues in a specific way that influences how they are perceived and interpreted.