A Value Chain Is the Sequence of Business Processes in Which

question 54

Essay

A value chain is the sequence of business processes in which value is added to a product or service. Consider a manufacturing company that produces and sells dog food. Match each business activity listed on the left with the element of the value chain that best describes it. Each item has only one correct answer.
$\begin{array}{|l|l|}\hline \text { Advertising products to consumers } & \text { Supplier and raw material management } \\\hline \begin{array}{l}\text { Combining material, labour and overhead to } \\\text { produce dog food }\end{array} & \text { Research and development } \\\hline \begin{array}{l}\text { Responding to internet enquiries for new } \\\text { flavours. }\end{array} & \text { Customer service } \\\hline \begin{array}{l}\text { Enforcing time and quality standards for } \\\text { raw material suppliers }\end{array} & \text { Product manufacture } \\\hline \begin{array}{l}\text { Investigating ways to develop a range of cat } \\\text { food }\end{array} & \text { Product and process design } \\\hline \begin{array}{l}\text { Implementing a new quality assurance } \\\text { process. }\end{array} & \text { Marketing and sales } \\\hline \begin{array}{l}\text { Selecting retailers to sell dog food to end } \\\text { consumers }\end{array} & \text { Distribution management } \\\hline\end{array}$

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