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The Solomon Four-Group Design Combines the Pre-Test/post-Test Comparison Group and the Post-Test-Only/control

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The Solomon four-group design combines the pre-test/post-test comparison group and the post-test-only/control group design.

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Understand the components of the ABC model of attitudes and how they influence consumer behavior.
Grasp the concept of learning in consumer behavior, including how marketers can influence consumer learning.

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