Examlex
Who provided most of the labor needed to build the Erie Canal?
Secondary Package
The additional outer packing of a product that provides extra protection or information, and may play a role in marketing strategies.
Primary Package
The packaging the consumer uses, such as the toothpaste tube, from which he or she typically seeks convenience in terms of storage, use, and consumption.
Private-label
Products that are manufactured by one company for sale under another company's brand, typically a retailer's brand.
Repositioned
The strategic process of changing the market position of a product, brand, or company, often involving adjustments in marketing, messaging, or target audience.
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