The Nerves in the Eye That Detect Color Are Called

question 13

Short Answer

The nerves in the eye that detect color are called _______________________.

Analyze factors affecting ad effectiveness, including message content and audience reception.

Describe the motivation behind and the effectiveness of refutational arguments in marketing messages.

Identify the components and implications of resonance and metaphors in advertising.

Understand the elaboration likelihood model (ELM) and its application in marketing communication.

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Definitions:

Freud

Renowned early 20th-century psychologist known for developing psychoanalytic theory which emphasizes unconscious motivations and childhood experiences.

Preconscious

Part of the mind that contains information not currently in consciousness but can be readily brought to consciousness when necessary.

Subconscious

Refers to the part of the mind that is not currently in focal awareness but influences thoughts, feelings, and behaviors.

Unconscious

The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.