Using Digital Data to Inform Marketing Program Is the Most

question 4

Multiple Choice

Using digital data to inform marketing program is the most common use case for digital data.There are four categories most marketers focus on when applying digital data to marketing programs.They are audience,content,channels and one other.Which of the following is the last category?

• A)Social media
• B)Behavior
• C)Technologies
• D)Prior campaign performance

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Definitions:

Liquidity

The capacity of an asset to be rapidly transformed into cash without notably influencing its market value.

Operating Capability

An indicator of a company's ability to maintain or improve its level of operations and profitability over time.

Net Loss

The result when a company's expenses exceed its revenues during a specified period, indicating a negative profit.

Accumulated Depreciation

Accumulated Depreciation represents the total amount of depreciation expense that has been recorded over time for long-term assets, reducing their book value.