Using Digital Data to Inform Marketing Program Is the Most

question 4

Multiple Choice

Using digital data to inform marketing program is the most common use case for digital data.There are four categories most marketers focus on when applying digital data to marketing programs.They are audience,content,channels and one other.Which of the following is the last category?

• A)Social media
• B)Behavior
• C)Technologies
• D)Prior campaign performance

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Definitions:

Sales

The total revenue earned from selling goods or services over a specific time period.

Stockholders' Equity

The residual interest in the assets of a corporation after deducting its liabilities, representing shareholders' ownership interest.

Residual Income

The net income that an investment or business generates above the minimum required return, often used in performance evaluation.

Net Operating Income

The total profit of a company after operating expenses are subtracted from gross income, but before taxes and interest are deducted.