There Are Two Camps on the Question of Digital Influence

question 4

Multiple Choice

There are two camps on the question of digital influence.The two camps are those people who subscribe to the tipping point phenomenon and those that subscribe to the community rules phenomenon.What is the primary difference between these two schools of thought?

• A)The tipping point assumes that there is a small group who creates influence and the community rules phenomenon assumes that it is a large group who creates influence
• B)The tipping point assumes that there is only one issue that the community cares about,while the community rules philosophy assumes that there are many
• C)The tipping point assumes that there is a prolonged news cycle for any topic,while the community rules philosophy assumes that the news cycles are short
• D)The tipping point assumes that social media drives all news cycles,while the community rules philosophy takes a more holistic approach

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Definitions:

Need for Power

A motivational drive to influence, control, or have authority over others.

Job Satisfaction

The level of contentment employees feel regarding their job, which can influence their motivation, performance, and retention.

Herzberg's Two-Factor Theory

A motivation theory that suggests there are certain factors in the workplace that cause job satisfaction, while a separate set of factors cause dissatisfaction.

Influence Factors

Various elements or forces that affect individuals' behavior, decisions, attitudes, and performance within an organizational context.