Return on Investment Is Only One Part of a Digital

question 2

Multiple Choice

Return on investment is only one part of a digital marketing scorecard.Beyond ROI,there are three critical components to any digital marketing scorecard.Please select the response below that most accurately captures those three components.

• A)Effectiveness,efficiency and effect
• B)Reach,engagement and impact
• C)Paid,earned,shared metrics
• D)Owned,shared and paid metrics

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Definitions:

Drowsiness

A state of feeling abnormally sleepy or tired, often leading to reduced alertness and performance.

Addictive Drugs

Substances that lead to a compulsive need to consume the drug despite harmful consequences.

Induce Feelings

To evoke or trigger emotions within an individual.

Euphoria

A feeling or state of intense excitement and happiness.