Return on Investment Is Only One Part of a Digital

question 2

Multiple Choice

Return on investment is only one part of a digital marketing scorecard.Beyond ROI,there are three critical components to any digital marketing scorecard.Please select the response below that most accurately captures those three components.

• A)Effectiveness,efficiency and effect
• B)Reach,engagement and impact
• C)Paid,earned,shared metrics
• D)Owned,shared and paid metrics

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Definitions:

Diagnosis

The process of identifying a disease or condition from its signs and symptoms through examination, testing, and analysis by medical professionals.

Neuroticism

A personality trait characterized by sadness, moodiness, and emotional instability.

Extroversion

A personality trait typified by outgoingness, high energy, and a preference for social interaction.

Phrenologist

A practitioner of phrenology, a now-discredited study and theory which posited that the bumps on the skull could predict mental traits and character.