There Are a Number of Things That a Company Should

question 6

Multiple Choice

There are a number of things that a company should consider when they are selecting tools for their marketing technology stack.Choose all correct answers below.

• A)Proprietary data set
• B)Better measurement
• C)Close relationship between the vendor and the company
• D)Ability to integrate with other data sources
• E)Ability to capture data that no other vendor can capture

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Definitions:

Cash

Liquid funds available for transaction or investment purposes.

Treasury Stock

Shares that were issued and later reacquired by the issuing corporation, which do not confer voting rights or pay dividends.

Purchase Price

The amount of money paid to buy a good, service, or asset. It encompasses all forms of considerations including cash, assets, assumed liabilities, and other financial terms involved in a transaction.

Common Stock

An equity security that represents ownership in a corporation, with rights to vote on corporate matters and receive dividends.