There Are Many Common Earned Media Metrics That Companies Can

question 3

Multiple Choice

There are many common earned media metrics that companies can use to measure success.Two of the most common metrics are share of voice and share of conversation.Please select the answer that most closely reflects the difference between these two metrics.

• A)There is no difference between these two metrics.They are exactly the same
• B)Share of voice is the percentage of conversation versus a set of competitors and share of conversation is a percentage of conversation versus the entire industry
• C)Share of voice measures sentiment and share of conversation does not
• D)Share of conversation only measures the performance of earned media,while share of voice measures earned and social media together

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Definitions:

Respondeat Superior

Respondeat superior is a legal doctrine that holds an employer or principal legally responsible for the wrongful acts of an employee or agent, if such acts occur within the scope of the employment or agency.

Ethically Appropriate

Actions or decisions that align with principles of moral conduct and social values.

Misrepresentation

An untruthful assertion by one of the parties about a material fact.

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An Injured Third Party refers to someone who is not part of a contract but suffers harm or loss due to the actions of one who is party to the contract.