There Are Many Common Earned Media Metrics That Companies Can

question 3

Multiple Choice

There are many common earned media metrics that companies can use to measure success.Two of the most common metrics are share of voice and share of conversation.Please select the answer that most closely reflects the difference between these two metrics.

• A)There is no difference between these two metrics.They are exactly the same
• B)Share of voice is the percentage of conversation versus a set of competitors and share of conversation is a percentage of conversation versus the entire industry
• C)Share of voice measures sentiment and share of conversation does not
• D)Share of conversation only measures the performance of earned media,while share of voice measures earned and social media together

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Definitions:

Rural Setting

An environment or location characterized by countryside landscapes, often with agricultural lands, small communities, and lower population density.

Assumption of Risk

A legal doctrine whereby an individual knowingly exposes themselves to danger and is considered to have voluntarily assumed the risk of injury.

Product Liability

The legal responsibility that manufacturers, distributors, suppliers, retailers, and others who make products available to the public bear for injuries those products cause.

Plaintiff's Conduct

The actions or behavior of a plaintiff that are considered in legal proceedings, especially in determining negligence or liability.